Many small business owners treat their Google Business Profile like a directory listing. In reality, it’s often where customers decide whether to learn more. Here’s why it plays a much bigger role in local visibility and first impressions than most people realize.
Author Archives: Carla Gerardu-Low
Will Customers Still Find My Business If They Use AI Search?
As AI search becomes more common, many business owners are wondering how they’ll stay visible. The answer may have less to do with AI and more to do with how clearly your business communicates what makes it different.
Are Your Website, Google Business Profile, and Reviews Telling the Same Story?
Do your website, Google Business Profile, and reviews reinforce the same message? Learn why a consistent online presence helps customers understand what makes your business different.
How to Prioritize Marketing When You’re Doing Everything Else Too
When everything feels important, it can be hard to know your marketing priorities for small business growth. This post breaks down where to start by focusing on clarity, trust, local visibility, and foundational strategy before adding more tactics.
How to Create a Marketing Strategy for a Small Business
Struggling to make your marketing efforts feel consistent and effective? Learn how to create a simple, clear marketing strategy for your small business using a practical framework that helps you focus, reduce overwhelm, and build long-term growth.
I Finally Set Up My Google Business Profile, And Here’s What Surprised Me
A personal take on finally setting up a Google Business Profile as a home-based business. Learn what changed with verification, how to keep your address private, and why this matters for local SEO visibility.