Content Strategy – CGL Marketing | Digital Marketing for Small Business

4 Lessons From a “Simple” Project That Prove Content Strategy Matters

Side-by-side graphic showing messy client feedback on the left and a clean content strategy checklist on the right, highlighting audience, key messages, goals, voice, call to action, and visuals.

Even in a world of AI tools and quick fixes, marketing without a clear strategy leads to chaos. This funny-but-true story shares 4 lessons every small business should know about content strategy.

Small Business Marketing Checklist: Make the Most of the Content You Already Have

Woman holding a smartphone with the screen labeled ‘Original Video,’ with arrows leading to Facebook and Instagram icons to illustrate content repurposing. The blog title appears on the image.

A practical, non-techy marketing checklist for service-based business owners who want to reuse existing content (especially video) and stay visible without burning out. Ideal for real estate pros, local service providers, and community-based businesses that thrive on trust.

5 Budget-Friendly AI Tools I Use Daily (For Clients, Content, and Staying Sane)

Discover 5 affordable AI tools that help small business owners create content, stay organized, and support clients with ease. From Canva to ChatGPT, these tools are beginner-friendly, budget-friendly, and built to save time.