Stay visible in 2026 with seven simple trends every small business owner should know. Learn how to reach more people without burning out.
Category Archives: Marketing Strategy
4 Lessons From a “Simple” Project That Prove Content Strategy Matters
Even in a world of AI tools and quick fixes, marketing without a clear strategy leads to chaos. This funny-but-true story shares 4 lessons every small business should know about content strategy.
Small Business Marketing Checklist: Make the Most of the Content You Already Have
A practical, non-techy marketing checklist for service-based business owners who want to reuse existing content (especially video) and stay visible without burning out. Ideal for real estate pros, local service providers, and community-based businesses that thrive on trust.
Not Sure If You Should Spend Money on Ads? Start Here Instead
Thinking about running ads? Before you spend money, make sure your message, audience, and offer are clear. This post unpacks a real example of what happens when ad spend comes too soon — and what to do instead. If you’re feeling stuck with growth, here’s how to build a marketing foundation that actually works.
Resilience, Respect, and Rebuilding: How to Support Maui’s Small Businesses
It’s been over two years since the Lāhainā fires, and every visit to Maui reminds me how deeply small businesses shape the island’s spirit. This reflection explores resilience, recovery, and why choosing to support Maui small businesses — from craft fairs to family-run shops — makes such a lasting difference.
