Even in a world of AI tools and quick fixes, marketing without a clear strategy leads to chaos. This funny-but-true story shares 4 lessons every small business should know about content strategy.
Category Archives: Content Strategy
Small Business Marketing Checklist: Make the Most of the Content You Already Have
A practical, non-techy marketing checklist for service-based business owners who want to reuse existing content (especially video) and stay visible without burning out. Ideal for real estate pros, local service providers, and community-based businesses that thrive on trust.
SEO vs. AEO: What Small Businesses Need to Know to Get Found Online
Struggling to show up online? This post breaks down the difference between SEO and AEO in simple terms—so small businesses can understand how to improve their visibility and reach more customers in search, voice, and AI-powered results.
Marketing Overwhelm Is Real — Here’s What to Focus on First
Feeling marketing overwhelm? Discover 3 simple priorities to cut through the noise and focus on what matters most for your small business.
Too Busy to Market Your Small Business? Try These 3 Smart Shortcuts
Too busy to market your business? These 3 smart shortcuts will save you time and boost your visibility — perfect for small business owners who want quick, impactful results.
