Even in a world of AI tools and quick fixes, marketing without a clear strategy leads to chaos. This funny-but-true story shares 4 lessons every small business should know about content strategy.
3 Quick Fixes to Help Your Local Business Show Up on Google
Not showing up when people search for your services? These three quick fixes can help your local business appear in Google search results — without a big budget or tech background. Learn how to optimize your Google Business Profile, clean up online info, and answer the questions customers are asking.
Small Business Marketing Checklist: Make the Most of the Content You Already Have
A practical, non-techy marketing checklist for service-based business owners who want to reuse existing content (especially video) and stay visible without burning out. Ideal for real estate pros, local service providers, and community-based businesses that thrive on trust.
SEO vs. AEO: What Small Businesses Need to Know to Get Found Online
Struggling to show up online? This post breaks down the difference between SEO and AEO in simple terms—so small businesses can understand how to improve their visibility and reach more customers in search, voice, and AI-powered results.
Not Sure If You Should Spend Money on Ads? Start Here Instead
Thinking about running ads? Before you spend money, make sure your message, audience, and offer are clear. This post unpacks a real example of what happens when ad spend comes too soon — and what to do instead. If you’re feeling stuck with growth, here’s how to build a marketing foundation that actually works.
Resilience, Respect, and Rebuilding: How to Support Maui’s Small Businesses
It’s been over two years since the Lāhainā fires, and every visit to Maui reminds me how deeply small businesses shape the island’s spirit. This reflection explores resilience, recovery, and why choosing to support Maui small businesses — from craft fairs to family-run shops — makes such a lasting difference.