How AI and Answer Engine Optimization (AEO) Are Changing Local SEO

In my last post, I talked about what Local SEO is and why it matters for small businesses. But the way people search is changing fast — and AI is right at the center of it.

You’ve probably noticed that Google and other platforms are starting to answer questions directly instead of just showing a list of links. Or maybe you’ve asked Alexa or Siri to “find a coffee shop near me.” This shift is thanks to something called Answer Engine Optimization (AEO) — and it’s changing how businesses get found online.

If you’re a local business, this matters more than ever.

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What Is Local SEO (And Why Small Businesses Can’t Ignore It)

Have you ever typed “coffee shop near me” or “best hair salon in [your city]” into Google? That’s local SEO in action — and it’s likely how your next customer is searching for a business like yours right now.

But if your business isn’t showing up, you could lose potential customers to competitors down the street. The good news? You don’t need a huge budget or a tech team to improve your local search visibility. You just need to understand the basics — and take a few smart steps.

Let’s break it down.

Continue reading “What Is Local SEO (And Why Small Businesses Can’t Ignore It)”