Thinking about running ads? Before you spend money, make sure your message, audience, and offer are clear. This post unpacks a real example of what happens when ad spend comes too soon — and what to do instead. If you’re feeling stuck with growth, here’s how to build a marketing foundation that actually works.
Author Archives: Carla Gerardu-Low
Resilience, Respect, and Rebuilding: How to Support Maui’s Small Businesses
It’s been over two years since the Lāhainā fires, and every visit to Maui reminds me how deeply small businesses shape the island’s spirit. This reflection explores resilience, recovery, and why choosing to support Maui small businesses — from craft fairs to family-run shops — makes such a lasting difference.
What Types of Small Businesses Benefit Most from Google Ads (And When They Don’t)
Wondering if Google Ads are really worth it for your small business? This post breaks down which types of businesses see the best results, when ads tend to fall flat, and how AI is reshaping search visibility in 2025. Get clear, practical advice to help you decide if search ads are right for you.
What Most Small Business Websites Are Missing in the Age of AI (And a Simple Fix)
Most small business websites act like digital brochures — but AI-powered search has changed the rules. If your site isn’t answering real customer questions in clear, conversational language, you’re missing out on local visibility. Here’s a simple way to make your website work like a helpful digital assistant (and attract the right clients).
Marketing Overwhelm Is Real — Here’s What to Focus on First
Feeling marketing overwhelm? Discover 3 simple priorities to cut through the noise and focus on what matters most for your small business.
