Digital Marketing Services
Digital Marketing Made Simple – So You Can Focus on What You Love
San Francisco Bay Area & Beyond
Hey there! I’m Carla Gerardu-Low. Most small business owners and nonprofits feel overwhelmed by marketing and unsure where to start — especially when they’re juggling everything else. I help simplify your digital strategy so you can stay focused on what you love and grow without the guesswork. From social media and email to branding and content, I provide practical, budget-friendly support that fits your day-to-day reality — not someone else’s checklist.
My Story
Over the years, I’ve worn many hats — just like my clients. My background spans digital marketing, communications, product development, sales, operations, and even accounting. I’ve worked with real estate teams, lenders, nonprofits, and small business owners in industries where trust, relationships, and results really matter.
That mix of creative and analytical thinking is at the heart of everything I do. I understand how to create marketing that not only looks good, but actually works — connecting with the right people and supporting your long-term growth.
I’ve also had the privilege of teaching digital marketing to up-and-coming professionals, which keeps me grounded in what’s practical, relevant, and effective. Today, as a freelance consultant, I collaborate with clients to build clear, strategic marketing plans that align with their goals, time, and budget — so they can move forward with confidence.
My Services
As your Fractional Digital Marketing Partner, I help small businesses share their message with clarity and consistency through a content strategy that fits your goals, whether that means social media, email marketing, digital advertising, or a mix of each.
Because every business is different, I focus on the areas that make the biggest impact and build a strategy that is practical, sustainable, and true to your brand.
Content Strategy
Strong content starts with a clear sense of who you are and who you’re speaking to. Together, we’ll clarify your message and shape a strategy that keeps every piece of content — from your website and blog to your social media, email marketing, and digital ads — working toward the same goal.
As we collaborate, we’ll refine your brand voice, values, and messaging so everything you share feels aligned, intentional, and consistent across every platform.
Think of it as a strategic partnership built to help your content do more: build trust, attract the right people, and support your long-term growth.
Social Media
You don’t have to do it all yourself. I help you show up consistently on Facebook and Instagram with content that reflects your brand, speaks to your audience, and supports your business goals — without adding more to your plate.
From strategy to execution, I handle everything from writing captions and designing visuals to planning and scheduling your posts. It’s a collaborative process, but I take the lead so you can stay focused on running your business.
Email
Email is one of the most effective ways to stay connected with your audience — and I help you make the most of it. From planning topics to writing and scheduling email campaigns, I create content that feels aligned with your brand and encourages your subscribers to take action.
Whether you’re sending a monthly newsletter or announcing a new offer, I’ll help you stay consistent and intentional — using tools like Mailchimp to keep things simple and effective.
Advertising
Running online ads can feel overwhelming — but it doesn’t have to be. I work with you to create Google and Meta (Facebook and Instagram) campaigns that reflect your brand, reach the right people, and make the most of your budget.
Whether you’re promoting a seasonal offer or looking to boost visibility year-round, I’ll help you run thoughtful, targeted ads that support your business goals — without the guesswork.
Note: While I help you develop strong messaging, strategy, and content — including website copy and visuals created in tools like Canva — I’m not a professional graphic designer or website developer.
Companies I’ve Helped
I’d love to help your business grow. Ready to get started?
Latest Posts
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7 Online Visibility Trends Every Small Business Should Know in 2026
Stay visible in 2026 with seven simple trends every small business owner should know. Learn how to reach more people without burning out. More
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4 Lessons From a “Simple” Project That Prove Content Strategy Matters
Even in a world of AI tools and quick fixes, marketing without a clear strategy leads to chaos. This funny-but-true story shares 4 lessons every small business should know about content strategy. More
Be Distinct. Build Awareness. Grow Your Small Business.
